MEC are media buyers, whilst Content and Motion manage the social media strategy. TomTom has worked with Pool Worldwide to develop the campaign, which will be active in more than 14 markets worldwide. In Italy, customers will receive a Telepass Premium voucher worth up to 100. Customers can trade in their old satnav device and receive up to 30 or 50 off the latest TomTom device featuring HD Traffic.
#Tom tom break reminder drivers
Retail outlets are also helping drivers to break free and save money. Taxi cameras will capture real life Break Free renditions and in some countries free taxi rides will be offered to people who sing. Out in the real world, TomTom is doing all sorts of things to raise the profile of the campaign and encourage people to join in. People simply upload a photo, select whether they want to star as a glam rocker or Mexican mariachi and Facebook does the rest. "Break Free Yourself" is a Facebook tool that allows people to make and star in their own I Want to Break Free music video. The most popular videos judged by an expert panel can win a Renault car. Using an easy app for iPhone, people can record a video of themselves singing "I Want to Break Free", and share it online. Sing, win and Break FreeĪ core part of "Break Free" is a 'caraoke' competition. All Break Free video content, including unique renditions of I Want to Break Free performed by people stuck in traffic, will be available on TomTom's Facebook pages. At launch, TomTom will release exclusive Break Free branded comedy written and performed by John Cleese. TomTom has acquired the rights to use the classic Queen song "I Want to Break Free" as the anthem for the whole campaign. "The campaign will engage people on lots of different levels and via multiple touch points, with competitions, exclusive online content and opportunities to win great prizes." "Through this truly integrated campaign, we aim to show everyone how TomTom's revolutionary HD Traffic service can help them break free from traffic," says Corinne Vigreux, Managing Director, Consumer at TomTom. It will span traditional media via radio and PR social media apps and competitions online, with advertising and a dedicated microsite featuring user-generated video content and real-world activities including in-store promotions and stunts. The TomTom Break Free campaign will utilise a breadth of marketing activities to create a truly integrated campaign. De heerlijke stem van Tom wordt ondersteund door een lichte gitaar met beat. Al na de eerste secondes van Remind Me weten we echter dat we weer gebakken zitten voor een kneiter van een hit. The campaign aims to encourage people around the world to break free from traffic jams with TomTom's market-leading HD Traffic service. Na een tijdje radiostilte is hij nu helemaal terug met Remind Me, en hij legt de lat gelijk hoog na Little Bit of Love en Don’t Break the Heart. TomTom HD Traffic ~ Amsterdam, Today, TomTom launches "Break Free" an integrated marketing campaign. ~ Traditional, online and real-world marketing activities unite encouraging people worldwide to Break Free from traffic with Break Free from traffic with TomTom's global integrated marketing campaign
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